UNLOCKING VISITOR JOURNEY INSIGHTS WITH HEATMAPS AND FUNNELS

In the dynamic realm of web analytics, understanding visitor behavior is paramount. Heatmaps and funnels emerge as powerful tools to decipher this intricate journey. Heatmaps, like visual maps, showcase click patterns, scroll depth, and overall engagement. By observing these hot spots, marketers can pinpoint areas of interest and friction. Funnels,